01 · Be found & convincing
Web Design & Development
Our entry product is the Conversion Website. Most sites are built to describe a business. This one is built to move someone from reading to enquiring — a different brief, and it changes almost every decision along the way.
The situation
The site is not the weakest part of the business, but it looks like it is.
The work is good. The site was built years ago, or by a relative, or on a template that has since been outgrown. It loads slowly on the phone most people will actually use, and it reads as though the business were smaller and less careful than it is.
More expensively: there is no obvious next step. Someone genuinely interested finds a phone number in a footer, or a form that goes to an inbox nobody watches, and decides to think about it. Most of them do not come back.
What changes
A front door that matches the business behind it.
A site that loads fast on a mid-range phone, reads clearly, and gives an interested visitor one obvious action on every page. Every quote request and call-click is measured, so you can see what the site produces. Accessibility and performance are constraints during the build rather than a pass at the end.
What you get
- Up to 8 core pages, plus thank-you, privacy and 404 pages
- Service and service-area pages in a clear structure
- A quote or enquiry flow, with a call-to-action that stays on screen on mobile
- Tracked lead actions: enquiries and click-to-call in your GA4
- A technical SEO foundation: schema, sitemap, robots and canonicals
- Hosting, domain and accounts in your name
Who this fits
- The work is better than the website suggests
- The current site was built on a template and has been outgrown
- Visitors arrive but rarely make contact
- You sell considered work, not commodity volume
The entry product
Conversion Website
A website built around one measured action: a quote request, a booking or a call. It is designed to turn interest you already have, from referrals, search, directories and social, into enquiries you can see and count.
What is included
- Up to 8 core pages: home, three service pages, two service-area pages, about, and contact or quote
- Thank-you, privacy and 404 pages
- A 3–4 step quote or enquiry flow
- A call-to-action that stays on screen on mobile, with click-to-call
- Lead events in your GA4: enquiries submitted, call clicks and email clicks
- Search Console set up and verified
- A technical SEO foundation: titles, headings, LocalBusiness schema where appropriate, sitemap, robots and canonicals
- Redirects for up to 50 indexed pages from your old site
How it is delivered
- A 5-week delivery target from kickoff
- Two design revision rounds and one build revision round
- The schedule pauses when content or approvals are more than two business days late, instead of rushing the work
- Accessibility targeted at WCAG 2.2 AA, and performance at Google’s Core Web Vitals thresholds in lab tests
- Hosting, domain and accounts in your name; we work through delegated access
- Launch and handover: a recorded walkthrough, an operations guide and a 14-day defect window
Not included: long-form or SEO copywriting, photography and video, ad management, ongoing SEO, CRM and automation, multilingual sites and e-commerce. Extra pages are quoted separately. Accessibility and performance are targets, not guarantees, and we do not promise leads, rankings or revenue.
Where AI comes in
Used where it earns its place.
AI compresses production — content drafting, asset preparation, layout iteration. It is how a small studio holds this standard at speed. It does not design the site, and it does not decide anything a client would care about.
Engagement
How this is usually structured.
The Conversion Website: a fixed-scope project with a 5-week delivery target
Optional care plan, agreed separately: monitoring, updates, and a quarterly performance and accessibility report
From £2,500
From $3,500
From A$3,500
From AED 10,000
Starting prices for the scope above, in each launch market’s own currency. Your final price is confirmed in a written proposal, based on scope and billing country. There is no online checkout.
Optional: the Conversion Plan
A five-business-day diagnostic for when it is not yet clear what is holding enquiries back: a mobile walkthrough, speed and tracking checks, a review of your Google Business Profile and site structure, and a prioritized plan, with a 30-minute call to go through it. It is not required before a Conversion Website.
£600
$750
A$900
AED 2,750
The full fee is credited against a project you sign with us within 30 days.
Next in the sequence
Lead Generation
Start here
Need web design & development?
Tell us what is happening now and where it stops working. The first conversation is a working session — we will tell you where the gap is whether or not you hire us.
A short note is enough to start. We reply within one business day, and the first conversation is a working session, not a pitch.
Tell us about the business
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